Our Mission & History

MISSION
Keep Shining Palm Springs is a California non-profit benefit corporation whose mission is to raise and distribute emergency funds to provide financial relief to small businesses and service workers located in the Coachella Valley during times of economic challenges and/or disasters.

HISTORY
The fund was founded during the out outbreak of COVID-19 by Christines Soto, owner of Dead or Alive, and Ashley Busenius Coy and Glen Coy, owners of Windmill City Screen Printing, as they witnessed their community of Small Businesses in Palm Springs and the Coachella Valley face immediate closure. With a lack of local aid and no-strings-attached funding, the concept of a grant for entrepreneurs in crisis was born.

COVID-19 CAMPAIGN
75% of profits raised during the COVID-19 Campaign goes directly to aid participating Small Businesses in the Coachella Valley.

25% of profits raised during the COVID-19 Campaign goes directly to United Way of the Desert to aid impacted Coachella Valley individuals.

Now accepting Small Business applications, thru May 15, 2020.